FAQ: “How do you get reviews?”

There is a ratio going around that you’ll get on average one unsolicited review for every thousand books you sell. At this moment of writing, I have 115 reviews on GoodReads and 75+ reviews on Amazon. And I can assure you that I haven’t sold a 1000 books per review, more like 30-50 books. And none of these reviews is bought*.

I did a few giveaways on GoodReads that netted me some reviews, but most of my reviews are from two things:

I give away ARCs, which are Advance Review Copies. That mean...