This AOL-Owned Product Can Track The Ads You Watch On TV--And Target Your Phone
Millennial Media says its technology can send follow-up ads to your phone by monitoring the commercials you watch on television.
An AOL-owned company says it can now send advertisements to users' smartphones based on the television commercials they watch. The new technology, offered by Millennial Media, extracts data from set-top boxes and anonymously matches it with the viewer's smartphone.
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