Author Pages…an In-Depth Version

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AUTHOR PAGES…an IN-DEPTH VERSION

New authors have been blessed with many ways of getting their books out there through self-publishing. Because of this, there is more competition especially if one has any hopes of being noticed. Many writers agree that actually creating a book is far easier than marketing and promoting it.


Just as self-publishing has created tremendous change, along with that the marketing and promotion of a book has changed thanks to the popularity of the internet. Authors are encouraged to make a website as a way of getting their name into the mainstream.
Authors might mistakenly think that they should have their books finished before they start marketing. Technically speaking that’s true, but marketing YOU as an author should start immediately.
What many new authors get wrong, though, is believing that an author website is only supposed to be for their book. Authors don’t just promote their book, they have to promote themselves as well.





Authors need to establish an audience for themselves even before their book is complete. This is accomplished through the use of a blog where the author can discuss any variety of subjects that appeal to them.
By offering short videos or joining forums and interacting with their demographic audience also helps.
It doesn’t just have to be something that somehow relates back to their book either. The idea is for the author to develop a strong online presence as well as an audience. Then, once their book is complete they can release information about that and already have potentially interested readers familiar with their writing style…..and them!
With all that aside, loyal readers are going to be more likely to take the time and leave a positive review. This helps draw in new readers from other sites eventually creating a snow ball effect.


If the author is diligent they can get featured on other sites and be asked to write guest posts. When this happens, the site owner will include a small blurb about the writer, such as their site’s web address or what works they have published, maybe something about their background and interests. Additionally, the guest writer can advertise on their own site, what they’re about to do encouraging their audience to give it a look.


Authors can also create a tag line for their website, giving them one more thing for others to associate with their name. A tagline is basically a very short and concise saying that expresses what the author, or the book, is about.
An example is Thomas Richard Harry, who has the tagline of “Challenging today’s party politics.” Another example is author Jim Flinchum, “Advisor for the rich and author for all.”
Taglines are a nice touch to add to a website, but ultimately they aren’t going to make or break whether an author is successful. It can help to make a website or an author a little more memorable though.
Technically there’s nothing saying that an author needs to have one, but having one certainly won’t hurt, either.