The Only Thing That’s Dead Is Your Everything Is Dead Spiel

I’m a little tired. Not physically. I could always do with a little more sleep, but then so can everyone.

No.

I’m more tired about the constant “The End of PR”, “The End ofMarketing”, “The End of Blogging” and “The End of Advertising” missives that seem to be flying about at the minute.

I can’t open my email subscriptions without the latest link shoutingout “The end of…. Where now for Industry X?”.

It seemsthat there’s an “End of…” blog post for every *normal* one at theminute.

Why?

Why do we...