The Future Of Shopping Is . . . Second Life On Acid?
British designer Allison Crank imagines a virtual-reality mega mall to replace the social element shopping has lost to e-commerce.
When Victor Gruen invented the shopping mall in 1956, he wanted to give suburban citizens a sorely needed third place to socialize and shop. Today, malls have been usurped by e-commerce. And while the ease of one-click shopping fulfills the consumerist part of Gruen's equation, it ignores the equally therapeutic leisure element.
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