Where Would You Learn About a New Series?

This is stemming from a discussion I started on my Facebook reader page. The Sam Capra novels are getting ready to launch this summer in the United States. If you're interested in learning more about the books, where would you like to go on the web to know more? Would you:

1) prefer Sam have his own website, where we learn about his character, the bars he owns, the cast of characters, the books, with additional content (like a weekly video blog on cocktails)

2) prefer Sam have his own web section at jeffabbott.com

3) prefer Sam have a Facebook fan page, with links to and from my Facebook reader page. There might have to be less content on a fan page.

We have so many choices now as to discover content on the web. Tell me what you think in the comments section, either here or on the Facebook reader page (link above).

Thanks!