How to Survive Your First Author Takeover on Facebook

There is a peculiar marketing phenomenon when it comes to selling erotica and romance. This funky beast lives only on Facebook, and it is known as the author takeover. How it works is that someone creates a Facebook event and creates a takeover schedule.

The event can be for the release of an author's new book, a cover reveal, a holiday, or anything, really. If they're smart, they'll tell you what time zone they're in and pin the schedule post at the top of the event page. If they're not smart...