How The New Republic's Redesign Is Chasing Millennials
The American liberal magazine's readership is skewing younger than ever. That's why the new design is practically mobile-first.
One hundred and one years old this month, The New Republic is probably America's oldest liberal political magazine. But its readers are younger than ever. While the vast majority of The New Republic's print readers have been historically over 55, 60% of TNR's online audience is between the ages of 18 and 44, and more than half of them visit the site exclusively on smartphones.
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