Snapchat Unveils Paid Lenses To Pimp Out Photos
For 99 cents each, Snapchat users can now pay for additional photo effects.
Snapchat is monetizing their popular Lens feature and turning the picture add-ons into a new profit stream. The Lens add-on, which offers a variety of animations and effects that can be superimposed on photos, is one of the service's most popular features.
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