The Minkoffs Want to Disrupt The Dictatorship In Fashion With Digital Innovation

"We're the bridge brand between New York City fashion and Silicon Valley," Uri Minkoff says.

A front-row seat to a fashion show is one of the most coveted tickets in the industry, but this year Rebecca Minkoff announced it would upend the system by offering a virtual-reality experience of their Fall 2015 runway event courtesy of a custom Google Cardboard headset.

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Published on November 12, 2015 12:30
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