How Nike And Serena Williams Team Up To Beat The Competition

At Fast Company's Innovation Festival, Nike CEO Mark Parker and Serena Williams shared the secrets of their creative collaboration.

Funny story: Serena Williams is playing at the Australian Open earlier this year—a tournament she would go on to win, of course—and Mark Parker, CEO of Nike, is texting her.

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Published on November 11, 2015 12:00
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