Podcasters: Learn from Univisión’s successful branding history

Fortunately, Univisión has always known the virtues of focusing on its own brand, not its initial UHF-centric roots. by Allan Tépper Recently, I published the article Don’t use the term podcast in vain (link ahead). This new article is to help self-proclaimed podcasters to learn from the distribution and irrefutable branding success history of the United … Continue reading Podcasters: Learn from Univisión’s successful branding history