Timing is Everything

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TIMING IS EVERYTHING

If there is one piece of advice I have for marketing your book that is absolutely critical, it would be don’t wait until it’s in hand. Waiting is the worst of all possible plans, and though it sounds counter intuitive to promote what you don’t yet have in hand, it can make the difference between a splash and a dribble on the book scene.







Most experienced authors will suggest that a book’s ‘campaign’ begin at least 3-4 months prior to the projected release date.

For a printed book, this has to do with the book stores lining up their calendars in advance, take their lead as an example, afterall; book signings have to be scheduled well in advance so they can be advertised.

For digital books, the lead time is necessary so you can warm up your social media through various campaigns for what is to come and give enough time for search engines to rank pages and content referring to your book.

Recognition doesn’t happen overnight and it takes time and planning so start well ahead of your release date.


Additionally, many book conferences will book at least 4-6 months out, so contacting them to set up a presentation (have a list of possible topics) is just good planning.

As discussed before, generating press releases, publicity materials and a press kit will take some time. Don’t forget the time it takes to send advance copies out and then the wait for reviews is another reason why lead time is critical.

The take away from this is: DON’T WAIT. It is never too soon to start planning.