Publishing and Marketing Terms to Know

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PUBLISHING and MARKETING TERMS to KNOW

CRM – Customer Relations Manager: This is the person that will be most likely scheduling, your book signings in the bigger chain bookstores if you go with a traditional publisher.


Press Kit: Collection of pertinent information about the book, the author, and any events in conjunction with the book(can be digitalized). It is designed to give the media a prompt covering of what you are promoting, an idea of the “who, what and where” of a new product or upcoming event.


Media Kit: Easy to understand general information including background history and bio. There should be a timeline of important milestones, awards and statistics, including reviews, anything that adds credibility. Some even include suggested questions to ask.


Lead Time: How much time before the actual event takes place.


Review Copy: This is often an uncorrected proof that is sent to reviewers to read (a sneak peek) so that they can send a review of the book prior to publication. This is also called an ARC.


Blurb: A short, often catchy phase or a few sentences describing your book or something about the author.


Press release: A short journalistic article written to highlight some event in connection with the book, or to announce the accomplishment of something concerning your book or the book release itself.


Business card: A well done personalized business card to hand out that contains contact information.


Publicist: Someone who is paid to promote the author and the book, usually for a set fee per month.


Social Media: Twitter, Facebook, Google+, etc…. social media platforms that promote the author and the book.


Platform: This is the author’s promotional marketing plan and contains many components, including social media, press kits, press releases, marketing materials/strategies, events, speaking engagements, followers on blog, as well as established presence in some area or field.


Distributor: This is the place where the books are warehoused, either electronically or in printed form and from which the major bookstore chains purchase the printed version.


PPC: Pay per click. Internet marketing ads.


Blogs: Short articles/posts written to improve search engine ranking on the internet, as well as offer insightful information or entertainment in relation to the book, author, or whatever the author deems relevant.


Author’s page: a webpage that promotes the author and the authors’ works


SEO: Search Engine Optimization: This increases the odds of a first page ranking within the most popular search engines.


ALA: American Library Association. This is the governing group for libraries across the US.