Twelve Tips for Book Promotion

Ah, book promotion – that ticklish subject – but something that every author has to think about at some point. Whether you are self-published, with a small press or published by one of the big trade publishers, you will find yourself doing book promotion in some form or other.

For my YA novel, Red Rock, my publisher had a dedicated marketing team and allocated a publicist for me to work with. Her help was invaluable. She arranged for me to write articles timed to appear around the time my book...