Apple TV Pushes Apps Forward, But TV Is Leaning Back
Despite providing a level playing field for apps, the new Apple TV will thrive on video, indulge in games, and dabble in everything else.
Apple held off on putting apps on Apple TV as it watched Amazon enter the streaming TV box market and Google bounce back from the disastrous Google TV with Chromecast. But it didn't completely sit out the opportunity for TV-based apps. It had learned a number of lessons from consumers projecting apps to previous Apple TVs via AirPlay. Meanwhile, while Apple TV didn't offer a developer-accessible OS, the device's interface to many popular streaming services such as Netflix, Hulu, YouTube, and Pandora lived in the blur between channels and apps.
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