Innovation Abuse: a case study
I've written before that we'd all be better off if people stopped saying Innovation. Calling something innovative doesn't make it so – it's just a word, a word that's been abused to the point it has almost no meaning. History bears out many creative and successful organizations rarely use that word at all. They don't need to. It's often people who want to seem special, or creative, or productive, who use that word as a mask for their insecurities.
Recently I got unrequested email about a site called Innovation management. On their front page alone I counted more than 7o uses of the word. What a disappointment. It defeats their own purpose.
It's not a surprise that the site seems designed to push PDF articles for sale, articles I presume, based on the site, suffer from an inability to use the age old innovation called a thesaurus.
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