Marketing, Social Media & Book Signings—Why NONE of These Directly Impact Book Sales

Originally posted on Kristen Lamb's Blog:

In The Digital Age, we seem to find a lot of extremes. Either articles or blogs ranting how social media doesn’t sell books, it’s too hard, there are too many rules,whiiiiiiinnnnne. These folks might write books, maybeeven great books, but I suppose they think readers will find them using telepathy.

Or, there are those who worship the Oracle of Automation and the Lord of Algorithms. Instead of writing MORE BOOKS, they tweet, FB, Instagram, buy flare...