When Darth Vader tried to persuade young Luke Skywalker to join the dark side, it wasn’t a very compelling proposition.
Who wants to wear a creepy outfit, talk weird, and live like a monster? If the dark side were that unappealing, it would be easy to say no.
But that’s not what modern-day darkness looks like at all. Instead it is shiny, juicy, and tempting. It comes perfectly packaged and marketed directly to our soft spots. That delicious candy bar or cheeseburger that poisons your body and...
Published on November 01, 2015 18:17