Relevance is the Customer’s new prime expectation

When describing what influences the behavior of individuals as they pursue their lives, you would likely include concepts associated with goals, plans, passion, desire, ego, personality, etc. In matters of human interaction as we meet, love, and work together, there is often an abiding struggle between my passion and your ego, for example, or your goals and my plans. Indeed, successful long-term personal relationships are based more on my tolerance of you today and your forbearance of me tomo...