Why Do Senior Citizens Need to Tap Into Social Networking?
Although social media is geared toward younger audiences, more and more senior citizens are jumping on the social bandwagon.
Whether it’s to stay connected with friends and family or read up on the latest health topics, social media is quickly becoming an invaluable resource for the senior community.
Here are just a few ways seniors are taking advantage of social media:
Reaching Out to the Senior Community
Seniors are becoming more technology and Internet savvy each day, so it comes as no surprise that the senior community on social media is on the rise.
In fact, according to a recent report by the Pew Research Center, 59% of seniors age 65 and older go online each day. This percentage is expected to increase by 20% in the next five years.
In addition, of the roughly 60% of seniors who go online daily, 46% engage in social media activities while using the Internet.
In other words, a growing number of seniors are reaching out to friends, family, and others in the senior community through social sites like Facebook.
Staying Connected to Family and Friends
Many seniors are using social media sites simply to stay connected with their loved ones. With sites like Instagram and Facebook, social media has become an excellent way to share photos and videos.
Seniors who no longer live near their families can use social media to view pictures of their children and grandchildren as well as share photos and videos of their own.
As the following article looks at, thanks to Facebook and other similar sites, senior living has become more social than ever before.
Joining Senior-Only Social Sites
The social sites mentioned thus far are great for all audiences, but sometimes seniors just want to connect with other seniors.
That’s where senior-only social sites come into play. There are growing number of senior-friendly social sites like Eons and Boomer Living.
By joining these sites, seniors can participate in posts, chats, and topics that relate to senior living and retirement.
In addition, senior-only social sites have tons of helpful resources for making the most out of the retirement years including activity suggestions as well as health and well-being tips.
Tracking Down Discounts and Promotions
Businesses of all kinds are beginning to use social media as a way to offer followers discounts and promotions.
Seniors who are hungry for a great deal can use social media as a continuously updated coupon book.
Considering most seniors are retired, saving money is a top priority.
By following businesses on social sites like Facebook, seniors can have access to promotions, upcoming sales alerts, and printable coupons based on their likes and needs.
Asking Social Questions
Speaking of following businesses on social media, the social environment makes customer outreach a breeze. If seniors have questions on certain products or services, they can simply message businesses through their social pages.
If a particular business isn’t on social media, seniors can also post questions to their friends and family.
Whether it’s a health-related question or something more specific, social audiences are always willing to help.
From connecting with loved ones to senior-only sites, it’s plain to see that senior citizens should tap into social networking.
Photo credit: BigStockPhoto.com
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