Facebook To Bring The Next Billion People Online (And Help Marketers Reach Them, Too)

Facebook is reimagining its service for parts of the world where passwords may be a new concept and streaming video is an impossibility.

Last August, Facebook announced that for the first time, a billion people had used the service in one day. It was a landmark moment. But in a way, it was also a sign that the company was reaching the end of the phase of its history that was mostly about signing up people in developed economies and getting them to spend time on the service. If Facebook is going to continue growing, it needs to cater to the next billion consumers—the ones in emerging nations where you can't assume that people have PCs, high-end smartphones, or speedy Internet connections.

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