Brainstorming: The 7 Dwarves’ Secret

Design Thinking and Productivity that Matters

Walt Disney had 50 names for the seven dwarves. Why do so many of us think we need just one or two tries to have great ideas?Walt Disney understood that to become great, you ideate. Brainstorming was one key of his genius.

Among such odd names as “Graveful” and “Awful” and “Biggo-Eggo” – we find “Grumpy,” “Happy,” and “Bashful.”Walt Disney didn’t stop with the first sevennames he came up with. Disneyhad seven times seven plus 1.

Ideation is the “f...