My Google Adword Ad

Hello everyone,

So I decided to give google's advertising a shot and here are my results. I began the campaign on Jan 15th and let it run until Jan 22nd. I set the limit at a 10 dollar a day budget and put 50 dollars in my account. They charge a 5 dollar start up fee. Then I entered a bunch of key words. The most popular key word was Historical Fiction. I received most of my clicks from the keyword Barnes and Noble and most of my impressions from the keyword Amazon.

So this is how it looks on the high and low. On the 15 of Jan I received 17 clicks costing me 12 dollars. On the 19th I only received 2 clicks costing me.63 cents. By the time the campaign was over I received 83 clicks. I then owed google another $13.28 on top of my fifty.

Now the question is: How did this help me? Truthfully, I have no idea. While I could visually see my fan base increase when I did a Facebook Ad, with Google Ads, I have no idea if this Ad led to any sales, and I know it did not add any fans to my FB page.

Has anyone else tried Google Ads? What were your results? Do you believe it helped your sales?
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Published on January 31, 2011 06:23 Tags: advertising, google
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