Is Nuzzle The iPod Of Pet Insurance? Ammunition Thinks So.

This smart collar insures a pet's health in more ways than one.

In America, as much as 47% of all households have a dog, and up to 37% have a cat. Despite this, only 2% of all Americans have any form of pet insurance. Not because they don't love their pet. Not because their pet doesn't get sick. Not even because they can't afford it: on average, pet insurance costs $32 a month for a dog, and $22 a month for a cat. It's because most people don't even know pet insurance exists, and if they do, the options confuse them.