Story Overload: Too Much of a Good Thing

If you’re giving a presentation, storytelling can help you break down walls with your audience, earn their trust and, ultimately, influence them to do the thing you want them to do — accept your idea, approve your budget, invite you back, or hire you on the spot.

But storytelling is a tool that should be used sparingly. There is definitely such a thing as too much story.

A Case of Story Overload

When I work with clients on their speeches, I consider myself lucky when I’m able to draw one or t...