Pepsi Perfect – NOT!

Pepsi has just made the biggest marketing blunder since rival Coca-Cola changed its successful 99-year-old formula into the disastrous New Coke in 1985.
This is no small accomplishment. The saga of New Coke has become a legendary example taught in business schools to marketing students of what a company should never, ever do. Until now, no one has been able to top that blunder. Yet Pepsi has managed to live up to its slogan and become the Choice of a New Generation… Of marketing dodos.
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