Indiegogo Rebrands Charity Division As Generosity.com
The crowdfunding site is relaunching Indiegogo Life, its personal fundraising platform, as a standalone site called Generosity.
Last December, crowdfunding site Indiegogo introduced a new section called Indiegogo Life, through which people could raise money for personal causes—say, medical bills for a cancer patient—without having to pay the fees that usually accompany listings on the platform. On Wednesday, Indiegogo said it was renaming the venture and devoting a separate site, Generosity.com, to its charity wing.
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