If We Lose the Right to Opinion, We Lose More Than Just Page Views

Back in 2009, I published a post about online watch sales company Melrose Jeweler’s.

The post dissected a press release Melrose had put out, suggesting how the actor Owen Wilson had been saved from suicide by seeing his wonderful Rolex watch, and realizing life was worth living.

Ridiculous, right? Not to Melrose, who positioned themselves as resellers of authentic Rolex watches, and used the news release to show just how awesome Rolex is, and why people should buy from their online store.

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