Boost Sales and Build Demand with Quality Content. And Class.
Yes, it’s important, vital, to keep your eyes on other people and focus on being as helpful as possible through high volumes of quality, consistent content. It’s equally important to get the credit for being the helpful expert.
What getting credit doesn’t look like
Desperately grasping for credit is not the road to being famously helpful. There will be times someone attributes your awesome ideas to someone else. Rather than crafting an email or some sort of blurb to your homepage to say “By the way, so and so didn’t do that, we did,” showcase your class by moving on.
Boosting sales and becoming famous through helping is a long-term game and you will have short-term frustrations. Let them go, keep your eyes forward and stay on track with the strategy you crafted, adjusting as necessary as you go. Helping is not about you.
That said…
Get credit for your work. If you help a thousand people anonymously, you may be living out the principles of helpeting but it won't help you directly boost sales. Sign your name, affix your logo and help people connect the dots that all this expertise you have goes a long way toward helping your clients. This is good for you, but ultimately, it’s good for your taget audience.
If you’re targeting the right people, then the most helpful thing you can do is contract with them to do what you do best. So with the content you create, hold your standards high, make your mark and keep helping. Nothing big, nothing flashy. People will gradually see your consistency and start telling other people about you, which will boost sales.
Helpful people and businesses won’t be kept secret for long. They’re too in demand. So go stir up the demand for your services and enjoy the rewards. Just don't let it go to your head.
This post was originally posted at Inkliss.com
Become famous for your helpfulness
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