Flipboard's Data-Driven Crack At Building the Magazine Ad Of The Future

Flipboard's new interest-graph ad targeting promises more relevant ads in a less annoying format than we're used to.

It's no secret to publishers (or readers) that placing ads around stuff people want to read is a deeply imperfect, still-evolving science. In the heyday of printed magazines, advertisers could make only broad assumptions about audiences. Who doesn't recall flipping past pages of irrelevant ads and choking on cologne samples along the way?

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