Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience"

The trade group Interactive Advertising Bureau introduces a a new set of standards for online advertisers.

Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. And last week, Google introduced Accelerated Mobile Pages, which will give publishers the ability to create web pages that load faster—but also means that bulky advertising may not run on the pages if they significantly slow down loading times.

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