Khoi Vinh on Google's Design Intelligence
Smart observations from Khoi Vinh on Google's design culture:
Few companies seem to understand the concept of design
so cannily and yet so incompletely as Google does.
It's abundantly evident that they pay exceedingly close
attention to usability and they slave over getting
that right. And yet the total, intangible effect of
their hard work is little more than the sum of its
highly efficient parts. Google products are rich with
design intelligence, but they also suffer from a paucity
of design inspiration. They could be so much more than
they are — they could be surprising, witty, fun and,
yes, they could be truly beautiful.
Great design, like any other creative pursuit, requires more than an understanding of the rules. Inspiration, surprise, and wit are especially tasty ingredients.
