How to Choose a Title for A Memoir

Sometimes people ask me to come help them choose a title for a memoir. Here are some guidelines I use to generate a memoir title.

Choose a title for a memoir: it’s about the reader not about the writer.

When a title is good, it refers to something the reader will resonate with without any knowledge of the writer or even of the memoir. A good title brings the reader to the book; it “snookers” her/him to pick the book up and possibly buy it.

A title consists of both the main title and the sub...