Why Sometimes You Need to Fire Your Customers

What It’s Costing You to Serve Everyone as if There’s No Limit

If you’ve ever worked in retail—and even if you haven’t—you’ve probably heard the phrase, “the customer is always right.” But just because you’ve heard it doesn’t make it true.

Courtesy of iStock/alexskopje

My daughter Megan enjoys the BBC show, Mr. Selfridge, about pioneering retailer Jeremy Selfridge. Supposedly, he was one of the people to popularize the phrase that still rings in our ears all these years later in just about every sphere of business.

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