Facebook Doubles Down On E-Commerce With A Shopping Tab
Coming soon for Facebook users: a shopping-centric news feed and mobile ads with mini-catalogs.
Facebook is quietly rolling out new e-commerce capabilities. Beginning this week, users will see a shopping section packed with product listings that is entirely separate from the news feed. These lists will be customized for users depending on their interests and Facebook activity, and access will initially be limited to a small group of retailers.
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