How I do Author Takeovers on Facebook to Get New Readers (Without Spending Any Money)

Facebook is a fantastic place to get new readers and strengthen the relationship you have with your fans. One marketing tactic I see a lot of is the author takeover. When another author creates a Facebook event to celebrate the release of a new book, they try to make it a big ol' party by inviting other authors to come share their books. When you take the floor in another author's Facebook event to talk about your own books and have some fun, that's a takeover.

This post is not about crea...