Fizzling out: What’s behind the fall in soda sales? [VIDEO]

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What great news – consumers are finally wising up about the role of soft drinks in obesity, diabetes and heart disease. Leave it to Coca Cola to spend 4.68 million pounds setting up an “independent” research foundation disproving any link to obesity.

Originally posted on YOUR PERCEPTION IS NOT REALITY:

Published on Oct 8, 2015

The sale of soda has hit a 10-year low and beverage companies are looking at what exactly is causing the drop in numbers. Potential culprits include new taxes and a general change in consumer and health cultures. RT’s Manuel Rapalo takes a look at what’s next for sugary drinks and their producers.

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Coca-Cola pouring millions into scientific research and healthy eating schemes ‘to counter claims its drinks cause obesity’

Soft drinks giant spent £4.68m setting up European Hydration Institute
The independent research foundation recommends sports and soft drinks

Obesity epidemic linked to sugary drinks costs the NHS £6billion a year

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