5 Strategies to Boost VISIBILITY For Your Brand

Joie Gharrity is the Voice of VISIBILITY, bringing insights from Hollywood to mainstream business. You’ll want to follow her like paparazzi for all of her Hollywood Insider information! Her Facebook group Branding for Professional Business Women is a great place to do just that. (Tell her I sent you!)

VISIBILITY Strategy #1: Develop a clear company branded “voice”

Joie’s “voice” is Hollywood and VISIBILITY (purposefully in all caps!) You might consider that yelling, but she’s got a message she wants you to hear, loud and clear!
VISIBILITY Strategy #2: Create a clear brand strategy marketing campaign

Consistency in communication allows your audience to connect with you much more quickly than randomness, even when it makes sense to you. This is something I am admittedly still working on. If you want to see it in action, watch Joie!
VISIBILITY Strategy #3: Leverage your social media business channels

Multiple platforms are available for you to spread your message far and wide. Which ones to use? Use the ones your target audience use, and the ones you are most comfortable with. Don’t hesitate to learn more about the social channels that intimidate you if your audience hangs out there.
VISIBILITY Strategy #4: Incorporate video into your professional brand

Technology advances are driving the popularity of video, and livestreaming is all the rage now with Blab and Periscope. At a minimum, YouTube or Vimeo should be integrated into your strategy, as people can relate to you in a more meaningful way when they can see your face, or impactful visuals.
VISIBILITY Strategy #5: Ongoing professional support

This is what Joie calls your Hollywood Crew! She says, “Surrounding yourself with professional support is important aspect of growing your company brand.”

The above is my commentary on Joie’s five strategies. To read the REAL STORY, head over to No. 113 Branding.

“Your company brand VISIBILITY in the marketplace is directly linked to your brands earning power.”

Brand Strategist, Social Media Influencer & Speaker

Joie Gharrity

No. 113 Branding on Facebook

No. 113 Branding website