The Six Successors to the Elevator Pitch

Elisha Oti’s breakthrough had a catalytic effect on many industries, including the business of giving advice. Almost from the moment that elevators became commonplace, gurus like Dale Carnegie advised us to be ever ready with our “elevator speech.”

To Sell Is Human: The Surprising Truth About Moving Othersoffers a fresh look at the art and science of selling.

The Elevator Pitch

The idea was that if you found yourself stepping into an elevator and encountering the big boss, you needed to be...