Amazon Rival Jet.com Nixes $50 Membership Fee

Less than three months after its launch, the upstart Jet.com has ditched its paid, members-only business model.

Jet.com, the e-commerce site positioned as an Amazon competitor, is overhauling its business model, barely three months after its debut. The company is doing away with its Amazon Prime-style membership fee, opening up its steep discounts to all shoppers. Jet was previously members-only and charged its clientele a yearly subscription fee of $50—half of what Amazon charges its Prime customers.

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