How Memories Form and How We Lose Them

Moonwalking with Einstein: The Art and Science of Remembering EverythingrecountsJoshua Foer’s yearlong quest to improve his memory under the tutelage of top “mental athletes”.

Think back to really vivid memory. Got it? Okay, now try to remember what you had for lunch three weeks ago.

That second memory probably isn’t as strong but why not?

Why do we remember some things, and not others? And why do memories eventually fade?

How memories form

When you experience something, like dialing a ph...