The ONE Best Way to Persuade

After registering to attend a writer’s conference, I began to see a thread of emails land in my inbox about the upcoming event. An inexperienced traveler emailed this question to the group: “Would someone familiar with the Dallas-Fort Worth Metroplex tell me about the advisability and ease of getting from Love Field to the Hyatt Hotel at the DFW airport for the conference?”

Within an hour, the person had 3 responses. Two were extremely detailed, identifying four options for the fellow conf...