Behind the Scenes: Creating a Book Launch

This coming event has been over ten years in the making.

Once I decided I wanted to write a book, I knew there would eventually come a day when my story would be for sale. Of course, I had no real idea what platform building or marketing involved, but as the months and years scrolled past while I worked on my craft and polished stories worthy of publication, I watched other writers and took notes.

I paid attention to contests and giveaways, Facebook posts, Twitter campaigns, graphics, online...