Why retailers should stop copying Amazon.com

Amazon.com is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX.

I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimesfrustrated when Amazon lures my clients into thinking that everything it does should be implemented on their own website.

A few days ago, a client of WiderFunnel’s wanted to increase the size of the cart in the...