Design your A/B tests to get consistently better results

Conversion Optimization using A/B testing has become standard practice at virtually every high-traffic online business today. But, not every company is achieving the best results. Most are far from reaching the 8-times ROI that the average WiderFunnel client experiences.

So, why do some companies get great A/B test results while others end up disappointed?

If your results are disappointing, it may not only be what you are testing – it is definitely how you are testing. While there are several...