Tesla's Model X And The Mainstreaming Of The Electric Car

While Teslas are exclusive status symbols today, they're also making electric cars part of American life.

If you can say one thing about Tesla, it's that they're hypemasters. The auto company's headquarters in Fremont, California was home to the unveiling of their much-delayed Model X SUV last Tuesday. As CEO Elon Musk MC'ed the event, several SUVs made impossibly sharp turns onstage, showed off their Delorean-style doors, and even hauled an Airstream trailer onstage. Audience members were a mixture of techy auto geeks (team jackets from Google's self-driving car program were very much in attendance) and the Bay Area's upper crust. I spotted at least two very well-dressed attendees making snide remarks to the hired catering help.

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