MasterCard: Retailers Can Use "Pay-By-Selfie" Starting 2016
Customers can snap a selfie to verify their identity while shopping online and in stores.
MasterCard is rolling out a "Pay By Selfie" feature that allows retailers to verify an online shopper's identity using a photo of their face. The new functionality will be available to stores and e-commerce services in the United States beginning in the middle of 2016, and in the rest of the world in 2017.
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