This Designer Is Saving Detroit's Old-School Sign Typography By Turning It Into Fonts

As old businesses close and new ones move in, neighborhoods are losing their visual identities. But now they can have signs that stay true to the neighborhood's roots.

On her commute home from work in Detroit, designer Jessica Krcmarik started to become obsessed with the old signs lining the main drag of Woodward Avenue—machine shops, dry cleaners, "you buy, we fry" cafes with sprawling fish murals.

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