#148 The core of a cinnamon roll
It’s the center of all taste.
First off, icing that was smeared or drizzled on top a few hours ago is guaranteed to hit the cinnamon roll bulls eye which means your last doughy bite is loaded with that sweet white gold. If you’re lucky the icing will have crisped just slightly so your teeth sort of puncture it into tiny sugary shards, revealing the softer, more liquidy layer of icing below. On top of that, the core of the cinnamon roll is the tallest part of the roll, which means you’ve got a larger variety of textures to choose from. Do you bite off the sticky sweet top, slowly twist apart its fresh-bready innards, or maybe chomp away at that sticky flat bottom. And hey — let’s not forget about the cinnamon itself! We’re talking sugary brown powdered sweetness wrapped delicately around the nucleus of this entire bite.
Eating the core of a cinnamon roll means you just ate an entire cinnamon roll. Let’s stop and appreciate that for a second. You didn’t split it with somebody, you didn’t just have a bite, and you didn’t walk by the stand in the train station and enjoy the fumes. Nope, in one big move, in five big minutes, you just scarfed it all and told vegetable juice diets, pilates sweat-a-thons, and full-length mirrors to shove it.
AWESOME!
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Hey everyone,
Today’s the day! Today’s the launch of my kid’s book!
Here’s how it all came about.
Two years ago I asked my publisher if we could do a kid’s book. “What kind of kid’s book?,” they asked. “With stickers and crossword puzzles?”
“No,” I said. “Can we do something visually stunning and hyperrealistic? Something that sends people’s minds to crazy places? Something that teaches them mindfulness and meditation without banging a rubber mallet on their foreheads about it? Oh! And can we let them control the entire book? Like, their fingers make the book zoom in, their breath blows the waves bigger, and they flip the book to flip themselves underwater?”
They blinked with completely straight faces for several seconds.
I think this is what’s known in the book industry as a no.
But several big meetings, dozens of photographers, hundreds of pictures, and two years later, we are finally finished this journey and finally able to tell you all about it.
I’m really excited to announce that right here, right now, we are launching the first ever fully interactive, hyper-photorealistic children’s book in the entire world.
Want to see it?! Check it out here.
And how did this book get made??
Well, all kid’s books up till now are illustrations or photos. But we partnered with a Discovery Channel animation studio to stitch together images from NASA, electron-microscope-wielding scientists, and beach and wildlife photographers from around the world. (My favorite was a guy from Cuba who took pictures of crabs for us.)
And that whole story brings us all to this, to here, to now. I’m excited to share this new book in the awesome series with all of you. Where the other books are the observation of awesome this is the first one that shares the experience of awesome.
Awesome Is Everywhere is available today on Indigo or Amazon.
I hope you like it,
Neil
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